This could very well be the future of automotive industry. What started with a small sportscar of great potential but narrow appeal, the Tesla Roadster, which was made largely from subcontractors, now is forming to be a major automotive player with a fully integrated R&D and production process. Tesla motors (like its cousin Space X) applied Silicon Valley principals to a saturated and unwieldy sector and by introducing next year the new upper mid-class sized Model S is now directly competing the mainstream auto companies exclusively with zero emission electric vehicles.